Honda

In the growing — yet competitive — market of robotic mowers, Miimo needed a differentiating approach. An impactful concept with a rich media mix across the Benelux.

Concept
Illustration
Print & Web design
Brand Strategy

The insight

Honda has a strong heritage for power products that stand out for their exceptional performance and reliability. Associating the product benefits – ease of use, precision and offering a perfect result – with Honda’s heritage was the way to go. We wanted to incite our customers to take care of their garden as they would take care of themselves.

The concept

The unique visual universe of a barber shop perfectly matched with our message and audience. Bearded toughness with a touch of sensibility. For the people who would only entrust their garden to an expert. We worked on a handmade illustration to get a premium result. True craftmanship was at the center of the concept.

The campaign

Supported by an elaborated media mix, including radio, point-of-sales, digital advertising, social media, magazines ads and many more, we made sure that our core audience couldn’t miss out on this interesting offer. With succes! The campaign caused a double-digit growth across the Benelux.

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