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It's about being true to yourself, your customers and your brand in order to genuinely connect with the authentic, everyday human experience.

Recently made

  • Rossel reaffirms its identity

    Rossel reaffirms its identity
  • Brussels Museums in a new light

    Brussels Museums in a new light
  • Buy Way gets a boost

    Buy Way gets a boost
  • No artificial intelligence for WWF

    No artificial intelligence for WWF
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About Shake

About Shake

Since 1998, Shake works hard to help its clients build strong brands in an ever-changing reality.

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Shake & Spike join forces to redefine the creative Shake & Spike join forces to redefine the creative agency landscape When two agencies with complementary expertise come together, it’s more than just a merger, it’s a natural fit. Shake, the creative agency specializing in branding and communication campaigns, and Spike, known for its integrated studio and experience with major FMCG brands, are joining forces under a single banner: Shake. With this merger, Shake strengthens its offering and solidifies its position as a go-to agency for brands seeking impact. Now boasting a team of 28 talents, the agency expands its expertise to meet communication challenges with even greater agility, creativity, and relevance. For over a year, Shake and Spike have been collaborating closely, sharing the same values and a common commitment to brand experience. This evolution was smooth and organic. With roots dating back to 1998, this merger reinforces a hybrid agency model that combines unwavering creativity with production excellence. This union also marks a significant step forward for Shake, thanks to two major assets inherited from Spike: - an integrated offline and online production studio, enabling in-house content creation and production for more responsive and impactful campaigns - proven experience with major FMCG brands like Spadel, Kellogg’s, and L’Oréal, in a sector where branding, activation, and production standards are exceptionally high With this merger, Shake positions itself as an even stronger partner for brands. Clients will now benefit from: - enhanced expertise in branding, activation, and content production - a strengthened strategic know-how grounded in reality - a larger and more agile team, ready to tackle the most demanding communication challenges - an in-house production studio, ensuring quality and responsiveness in campaign execution « For me, this merger is about uniting the best of both worlds: Shake’s creative and strategic power, combined with Spike’s operational rigor and efficiency. Together, we are stronger and better equipped to support brands in their communication challenges. » — Alexandra Fischer, General Manager
We’re thrilled to unveil the new identity of Ros We’re thrilled to unveil the new identity of Rossel, a major player in the European media landscape. This Belgian family-owned group has consistently stayed ahead of technological shifts in its industry, evolving into a powerful ecosystem of 58 media brands and 75 companies. In a fast-moving media landscape, Rossel lacked a clear identity. A new, unified language was needed, both visually and textually. At the heart of Rossel’s success is also the unwavering commitment of its 3,800 employees to delivering high-quality, verified, and impactful content. Shake made this dedication the core promise of the brand’s new identity. We then developed a brand platform that positions Rossel for the future while capturing the full scope of its activities. The launch was met with unanimous enthusiasm, but rolling out an international rebrand across so many brands and businesses takes time. Stay tuned! Meanwhile, you can discover the full case on the link in our bio 📲
« What attracted me to Shake was being surrounde « What attracted me to Shake was being surrounded by many other creative profiles every day. I was curious and excited to see how my artistic style would add value to Shake as a graphic designer! » Welcome Jeanne, the newest member of our creative team! ⚡️ Bringing her love for art, nature, and photography, Jeanne’s creativity and unique perspective will add a fresh touch to our projects. We’re thrilled to have her on board and can’t wait to see her ideas come to life!
A museum visit is always a journey. But at night, A museum visit is always a journey. But at night, with exclusive tours, hands-on workshops, and behind-the-scenes experiences, it becomes something truly special. That’s the magic of the Nocturnes, an annual event that brings @brusselsmuseums to life after dark for over a month. And for the past five years, we’ve made sure everyone knows about it. With a bold 360° campaign and a striking key visual where the multiplying eye symbolizes the many artistic discoveries to explore, the event was impossible to miss. It gained visibility across the city through urban billboards and digital channels. Discover the full case on the link in our bio.
Happy new year to all our clients, partners, and e Happy new year to all our clients, partners, and everyone who played a part in the incredible journey of 2024. It certainly didn’t disappoint! 2025 marks the start of a new chapter for Shake. After a period of exciting transformations, we are ready to embrace new challenges and bring new ideas to life. THANK YOU to everyone who shares this journey with us ❤️
In an age dominated by artificial intelligence, hu In an age dominated by artificial intelligence, human intelligence remains the key to protecting our oceans 🌊 As a creative agency, we believe in the power of meaningful ideas to raise awareness and inspire positive change. Our campaign for @wwfbelgium highlights the crucial role we can all play in safeguarding sea turtles, iconic guardians of marine biodiversity. This campaign comes to life across cinema, digital platforms, print, and billboards in three languages, carrying a message of hope and collective action. Together, we hold the power to ensure their survival. Make a difference at turtle.wwf.be 🌍
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