When it comes to diarrhea, effective solutions are few and far between. And those that work the fastest aren’t always the best for our metabolism. Tasectan® offers a different approach: it forms a protective membrane over the intestines, preventing inflammation from spreading.

Developed by the pharmaceutical company Therabel, Tasectan provides advanced relief from diarrhea with a more sophisticated mode of action than its competitors. A solution to a delicate problem was in dire need of a hero. Enter Mister T, a character imagined by Spike (now part of Shake) after an in-depth character study. Powerful yet caring, friendly yet efficient, his design was inspired by the capsule’s colors and shape. The next step? Bringing him to life in a large-scale campaign.