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Project

Brand activation, communication & POS

Client

Wonderful Brands

Year

2025

For the fourth year in a row, Wonderful Pistachios is an official sponsor of the Giro d’Italia. The brand has teamed up with Shake for a high-speed race toward maximum visibility.

  • Context

    Being an official sponsor of the Giro d’Italia is a golden opportunity to put your brand in the spotlight. Once again this year, Wonderful Pistachios is shifting gears to boost brand awareness and accelerate sales throughout the race.

  • Wonderful Pistachios at the starting line of the Giro
  • Wonderful Pistachios at the starting line of the Giro Wonderful Pistachios at the starting line of the Giro
  • Concept

    Shake designed a full-throttle activation strategy that makes the most of every possible touchpoint. From on-course product placement to social media campaigns, from contests to in-store POS, flap caddies, on-pack stickers, casting events, and DOOH... every channel is pushing the brand forward. From May 9 to June 1, there’s no escaping Wonderful Pistachios.

  • Wonderful Pistachios at the starting line of the Giro Wonderful Pistachios at the starting line of the Giro
  • Results

    Present at each of the 15 stages of this 108th edition of the legendary race, Wonderful Pistachios was clearly the brand to draft behind this season.

  • Wonderful Pistachios at the starting line of the Giro Wonderful Pistachios at the starting line of the Giro

Check another case

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    Our concept gets shredded by Beobank

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    Buy Way gets a boost

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