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It's about being true to yourself, your customers and your brand in order to genuinely connect with the authentic, everyday human experience.

Recently made

  • Giving Containerboard Europe a clear & united voice

    Giving Containerboard Europe a clear & united voice
  • Fairebel takes matters into its own hands

    Fairebel takes matters into its own hands
  • Shake gets the heart of Rossel Advertising beating

    Shake gets the heart of Rossel Advertising beating
  • Spadel and Shake pioneer sustainable packaging

    Spadel and Shake pioneer sustainable packaging
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About Shake

About Shake

Since 1998, Shake works hard to help its clients build strong brands in an ever-changing reality.

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From our feed

What makes the heart of millions of Belgians beat? What makes the heart of millions of Belgians beat? Belgium at heart is a @rosseladvertising initiative showing how brands can connect with consumers by supporting the local Belgian economy, with trusted Belgian media amplifying the message. Shake helped turn this vision into a cohesive narrative, a strong campaign and a branded event. Survey led by AQ Rate.
Happy New Year to all our clients, partners, and e Happy New Year to all our clients, partners, and everyone who’s part of our journey ❤️ 2026 is here and we are ready to keep moving forward with even more ambition, creativity and ideas that go beyond « okay » 👌 See you there !
Today, tap water solutions are multiplying: founta Today, tap water solutions are multiplying: fountains, filtered water, carbonation machines, and reusable bottles are all driving consumers towards the tap. Yet, mineral water remains, by nature, the purest and most natural choice. Spadel was looking for a way to offer consumers access to pure water while minimizing the ecological impact of its packaging. Great ideas often come from co-creation. In close collaboration with all the relevant departments at Spadel, and with the expert guidance of renowned eco-design consultant Fabrice Peltier, the agency led a series of intensive workshops. This in-depth process generated multiple industrial hypotheses and a range of prototypes with reduced environmental impact. Additionally, Shake designed a modular wooden stand for catering and coworking spaces. Since its launch, the Eco Pack keeps winning over more and more consumers. But the real win? In just one year, nearly 2 million 5-liter Eco Packs sold helped Spadel cut 167 tons of plastic. It was also crowned Product of the Year in 2023.
« What drew me to Shake was the bold and vibrant d « What drew me to Shake was the bold and vibrant diversity of the portfolio. The emphasis on the human side and team spirit shared on social media also really resonated with me. » Welcome Lynn, the latest member of our creative team!⚡ Quiet by nature but bold in action, Lynn seemed like a perfect match for us. And when she’s not bringing creativity to life, you can find her perfecting her pole dance moves. Her passion for strong personalities and expressions also brings a unique spark to everything she does. We’re thrilled to welcome Lynn to our team and can’t wait to see her flair and skills light up our projects!
Being an official sponsor of the @giroditalia is a Being an official sponsor of the @giroditalia is a golden opportunity to put your brand in the spotlight. Once again this year, @wonderful_italia_official is shifting gears to boost brand awareness and accelerate sales throughout the race. Shake designed a full-throttle activation strategy that makes the most of every possible touchpoint. From on-course product placement to social media campaigns, from contests to in-store POS, flap caddies, on-pack stickers, casting events, and DOOH… every channel is pushing the brand forward. Present at each of the 15 stages of this 108th edition of the legendary race, Wonderful Pistachios was clearly the brand to draft behind this season.
Shake has moved. Still in Uccle, just a bit furthe Shake has moved. Still in Uccle, just a bit further south, in the Calevoet district. A small geographic shift but a big leap in inspiration, into a raw, brutalist-style open space. With a view of dozens of trains passing by each day — our new endless source of ideas. Shall we come pick you up at the station?
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