Rossel Advertising - Shake Agency Rossel Advertising - Shake Agency

Rossel Advertising

When you offer your clients a daily reach of over 5.6 million French-speaking Belgians, you can't forget to look after your own image. Here's the new face of Rossel Advertising.
  • Brand identity
  • Brand strategy
  • Brand activation
  • Print & Web design

The context

In the ever-changing landscape of media consumption and global trends, Rossel Advertising has always maintained its position as a leader in its field. They are able to reach any French-speaking Belgian, thanks to Rossel Group’s large choice of media formats and divisions. A leadership that reinforce their relevance on this competitive market and that the brand wanted to illustrate in a new brand identity.


The launch of a never-done before study about French-speaking Belgians offered Rossel Advertising the opportunity to communicate both on the study itself and to assert their leading position, mainly on social media but also in the professional media.

The concept

As Rossel Advertising is already present in the homes of millions of French-speaking Belgians, we put proximity at the heart of their identity: “Proximity at heart” was born, and the brand was modernized with a modified logo and new colors.

Their study, which we named “Poll Sud” in reference to the position of the French-speaking part of Belgium, got a branding of its own.

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