Buy Way
- Branding & Identity
- Brand Strategy
- Print & Web design
The context
Over the years, Buy Way has become an essential brand for all those looking for innovative financing solutions. Through a vast distribution network, the operator appeals to an increasingly younger target, whose relationship with credit is more relaxed (in the “buy now pay later” trend) and who is looking for a high-performance user experience. Now considered as a modern tool in the hands of its customers, Buy Way’s graphic identity had to be updated.
Insight
We deployed a 360° branding strategy. The entire brand system was reviewed: the identity, the graphic language, the colors, the iconography and the design of all the off and online touchpoints. The tone of voice favors a frontal relationship with the user, both punchy and authentic.
Highly contrasting photographic portraits have replaced the illustrations and each communication medium has been redesigned to maximize the clarity of the information provided (user guides, flyering, maps, POS etc.).
Results
Even if it’s too early to display figures here, we can already see that the new face of Buy Way meets a growing satisfaction of all users (customers and partners).
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