The Sunday has its rituals: a lie-in, breakfast, a family meal... and finally, reading the newspaper: the ‘7 Dimanche’, of course.
Our new campaign, « 7 Dimanche, ça change du quotidien », portrays situations which are specific to Sundays, including reading the newspaper, in an amusing way, in order to represent the link between the newspaper and this special day of the week.
Launched in the daily press, in magazines, on social media, and on displays across the STIB Brussels transport network, the campaign will run for a number of weeks.
A 20-second film, made in partnership with the ‘Jekyll n’Hyde’ studio, will appear in cinemas, on the Internet, and in the Brussels metro.
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