For the fourth year in a row, Wonderful Pistachios is an official sponsor of the Giro d’Italia. The brand has teamed up with Shake for a high-speed race toward maximum visibility.
Context
Being an official sponsor of the Giro d’Italia is a golden opportunity to put your brand in the spotlight. Once again this year, Wonderful Pistachios is shifting gears to boost brand awareness and accelerate sales throughout the race.
Concept
Shake designed a full-throttle activation strategy that makes the most of every possible touchpoint. From on-course product placement to social media campaigns, from contests to in-store POS, flap caddies, on-pack stickers, casting events, and DOOH... every channel is pushing the brand forward. From May 9 to June 1, there’s no escaping Wonderful Pistachios.
Results
Present at each of the 15 stages of this 108th edition of the legendary race, Wonderful Pistachios was clearly the brand to draft behind this season.
