Since its creation by RTL 32 years ago, hundreds of millions of euros have been raised. So much that today, half of the funds allocated to cancer research in French-speaking Belgium come from Télévie. Each year, more than 80,000 donors and 500 associations mobilize themselves to fight cancer.
Project
Rebranding
Client
Télévie
Year
2022
Télévie is the number one charity event known and cherished by French-speaking Belgians. So, when the briefing came to 're-think' its branding, we had to proceed thoughtfully.
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The context
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The campaign
The campaign benefited from RTL tvi’s immense network: television, radio, digital channels, RTL Play, social media, Instagram… but also billboards, press, cinema and many relays provided by the Télévie partners.
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Results
The Télévie 2021 edition will be remembered because it took place at a rather special time: in the middle of a lockdown and after the terrible floods that had plunged Wallonia into mourning. However, thanks to a huge effort from the organizers and a big media boost, we managed to generate great results. For this edition, 10,617,189 € were collected for cancer research. That is 70,000 euros more than the previous year.
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