Banks compete to grow their credit portfolio. But to borrow even small sums, such as a rental deposit, some would-be tenants simply don’t meet the requirements. That’s where SWCS comes in with an unbeatable offer: a loan for their rental deposit at 0% interest. A very useful offer that can be used for classic houses/flats and student housing. As it was largely unknown to young (and not so young) future tenants, we had to find the right angle to communicate the existence of this opportunity.

The communication of the banking sector is highly regulated, so let’s take advantage of it! Shake chose to put in large what the banks often put in very small letters: the proposed interest rate. In this case, 0% says it all. The campaign is enriched with portraits of a large number of Walloons. Young or not so young, single or with family, with one parent… We showcased Walloons that everyone can easily identify with through many different media channels: fully covered buses all over Wallonia, posters, flyers, animated bannering and an intensive campaign on social media, generating 100% positive feedback.

While the campaign is still ongoing, SWCS is facing a clear increase of loan requests. See you soon here for the figures that speak for themselves…