Today, tap water solutions are multiplying: fountains, filtered water, carbonation machines, and reusable bottles are all driving consumers towards the tap. Yet, mineral water remains, by nature, the purest and most natural choice. Spadel was looking for a way to offer consumers access to pure water while minimizing the ecological impact of its packaging.

Great ideas often come from co-creation. In close collaboration with all the relevant departments at Spadel, and with the expert guidance of renowned eco-design consultant Fabrice Peltier, the agency led a series of intensive workshops. This in-depth process generated multiple industrial hypotheses and a range of prototypes with reduced environmental impact.

Additionally, Shake designed a modular wooden stand for catering and coworking spaces.

Since its launch, the Eco Pack keeps winning over more and more consumers. But the real win? In just one year, nearly 2 million 5-liter Eco Packs sold helped Spadel cut 167 tons of plastic. It was also crowned Product of the Year in 2023.