In a fast-moving media landscape, Rossel lacked a clear identity—not just for its main brand but also for its vast ecosystem of 58 media brands and 75 companies. A new, unified language was needed, both visually and textually. Shake developed a brand platform that positions Rossel for the future while capturing the full scope of its activities.

At the heart of Rossel’s success is the unwavering commitment of its 3,800 employees to delivering high-quality, verified, and impactful content. Shake made this dedication the core promise of the brand’s new identity, expressed through the tagline: "Everyday is a new(s) day." As a nod to its family heritage, the name "Rossel" and its monogram "R" now stand out harmoniously wherever the brand appears. The new logo unfolds in colors that reflect the richness of Rossel’s diverse media portfolio. Shake also produced the launch film for this bold new identity.

The launch was met with unanimous enthusiasm, but rolling out an international rebrand across so many brands and businesses takes time. Stay tuned!