In the ever-changing landscape of media consumption and global trends, Rossel Advertising has always been a leader in its field. It is able to reach virtually any French-speaking Belgian, thanks to Rossel Group’s wide range of media formats and divisions. This leadership reinforces its relevance on this competitive market and this is what we wanted to illustrate with its new brand identity.

A first-ever study about media habits of French-speaking Belgians offered Rossel Advertising the opportunity to communicate both on the study itself and to assert its leading position, mainly on social media but also in the professional media.

As Rossel Advertising is already present in the homes of millions of French-speaking Belgians, we put proximity at the heart of its identity: the slogan “Proximity at heart” was born and the brand was modernized with a modified logo and new colours.

The study, which we named “Poll Sud” referring to the French-speaking part of Belgium, got a branding of its own.