Over the years, Buy Way has become an essential brand for people looking for innovative financing solutions. Through a vast distribution network, the operator appeals to an increasingly younger target group that is more relaxed with credit (in the “buy now pay later” trend) and that is looking for a high-performance user experience. Buy Way is now considered a modern tool in the hands of its customers, so its graphic identity had to be updated accordingly.
Project
Rebranding
Client
Buy Way
Year
2025
Buy Way, a long-standing client of the agency, has become a leading fintech company in the credit market. And its identity had to follow suit.
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The challenge
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Insight
We deployed a 360° branding strategy. The entire brand system was reviewed: the identity, the graphic language, the colours, the iconography and the design of all the offline and online touchpoints. The tone of voice favours a frontal relationship with the user, being both punchy and authentic.
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Results
Even if it’s too early to display figures here, we can already see that the new Buy Way look contributes to the growing satisfaction of all users (customers and partners).
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