In the Himalayan regions, snow leopards are disappearing. In addition to poaching and retaliation to protect livestock, climate change is disrupting their fragile ecosystem. Recent studies estimate their population to be between 3000 and 4000 specimens. To support their activities in this area, WWF wanted to emphasize the urgency to act and engage its audience to make a monthly donation.

To have a strong impact, we had to catch our audiences’ attention quickly. Our message had to be simple and punchy. That’s how we came up with a clever wordplay: “sNOW! leopard”. This formula contains the 2 main messages. If we want to save the snow leopard, we must act NOW.

In addition to the online campaign and digital out-of-home campaign, we created an extended video for the landing page and printed tote bags that contributors would receive by symbolically adopting a snow leopard.

If you want to help WWF, visit donate.wwf.be