Following a call for tenders, the WWF entrusted Shake with the mission of crafting a donation campaign for the conservation of the snow leopard. A pressing mission as only 4000 of them are presumed to be left in the wild.
In the Himalayan regions, snow leopards are disappearing. In addition to poaching and retaliation due to livestock predation, climate change is disrupting their fragile ecosystem. Recent studies estimate their population to be between 3000 and 4000 specimens. To support their activities on the field, WWF wanted to emphasize the urgency to act and engage their audience to make a monthly donation.
To have a strong impact, we had to catch our audiences’ attention quickly. Our message had to be simple and punchy. That’s how we came to a clever wordplay: “sNOW! leopard”. In this formula are found the 2 main messages. If we want to save the snow leopard, we must act NOW.
In addition to the online campaign and digital out of home, we created an extended video for the landing page and printed tote bags that contributors would receive by symbolically adopting a snow leopard.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.