Over the years, sorting waste at home has become a natural reflex. It is clear that this is not yet the case in Brussels businesses. To change bad habits, Fost Plus and Brussels Environment called on Shake to set up a major awareness campaign. A logical choice because at Shake, we have been recycling everything for a long time. Except ideas.
Print & Web Design
The business problem
Everyone knows that sorting at home is mandatory. But few companies, shops or catering establishments know that this also applies to them. And after the lockdown, the sector is weakened and not very inclined to take this problem head on.
Rather than pointing out the public authority ready to sanction, Shake opted for the value of example by giving the lead role to those who were doing it right. And icing on the cake, the campaign gave them a much welcome visibility boost in a difficult period for Brussels shops.
Convey a simple and inviting proximity message through an ultra localised, ultra personalised campaign. On the programme: local posters, trams, buses, Brussels radio stations (6 languages!) and a perfectly targeted digital conversion plan.
The first results go straight to our hearts. We received numerous phone calls from participating retailers encouraged in their action by their own customers. The campaign is already attracting the interest of many new traders who are willing to participate. To be continued!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.