Everyone knows that sorting at home is mandatory. But few companies, shops or catering establishments know that this also applies to them. And after the lockdown, the sector is weakened and not very inclined to take this problem head on.
Rather than pointing out the public authority ready to sanction, Shake opted for the value of example by giving the lead role to those who were doing it right. And icing on the cake, the campaign gave them a much welcome visibility boost in a difficult period for Brussels shops.
Convey a simple and inviting proximity message through an ultra localised, ultra personalised campaign. On the programme: local posters, trams, buses, Brussels radio stations (6 languages!) and a perfectly targeted digital conversion plan.
The first results go straight to our hearts. We received numerous phone calls from participating retailers encouraged in their action by their own customers. The campaign is already attracting the interest of many new traders who are willing to participate. To be continued!
A branding for a world in transitionView project