Over the years, Buy Way has become an essential brand for people looking for innovative financing solutions. Through a vast distribution network, the operator appeals to an increasingly younger target group that is looking for a high-performance user experience (in the “buy now pay later” trend) with clear comprehensive messages. Buy Way is now considered a modern tool in the hands of its customers, so its graphic identity had to be updated accordingly.

We deployed a 360° branding strategy. The entire brand system was reviewed: the identity, the graphic language, the colours, the iconography and the design of all the offline and online touchpoints. The tone of voice favours a frontal relationship with the user, being both punchy and authentic.

Even if it’s too early to display figures here, we can already see that the new Buy Way look contributes to the growing satisfaction of all users (customers and partners).