The Nocturnes by Brussels Museums offer a rare opportunity to see things you normally wouldn’t. Shake took this idea literally, creating a visually striking campaign around the theme of the eye. A simple yet artistic concept, broad enough to resonate with all kinds of visitors. Whether with family, friends, solo, or as a couple, the Nocturnes are a feast for the eyes in a relaxed afterwork atmosphere. A perfect match with the tagline: “Brussels Museums in a new light.”

Once again this year, Shake developed a 360° communication plan built around a bold, highly recognizable key visual. The Nocturnes’ eye multiplies, just like the many artistic discoveries waiting to be explored. Like an artistic performance, the campaign was highly visible through urban billboards and extended across various digital communication channels.

With massive media coverage in the cultural scene, the posters were impossible to miss on the streets of Brussels. A digital campaign on social media sparked lots of shares, comments, and a huge traffic boost on the website. The event is still ongoing, but we’ll be sure to share the final results soon. Interested? Book your tickets now at nocturnes.brussels.