In Belgium, half of self-employed workers have no complementary pension plan in addition to their basic legal retirement benefits.
Our research revealed two main reasons for not taking out a complementary plan. The primary reason was procrastination (“I’ll do it tomorrow”), followed closely by what some might call “ostrich behaviour”, ignoring the facts rather than facing them.
We recognized the need of a straightforward message that underlined the urgency of immediate action, complemented with factual data to make our point.