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It's about being true to yourself, your customers and your brand in order to genuinely connect with the authentic, everyday human experience.

Recently made

  • Spadel and Shake pioneer sustainable packaging

    Spadel and Shake pioneer sustainable packaging
  • Wonderful Pistachios at the starting line of the Giro

    Wonderful Pistachios at the starting line of the Giro
  • Rossel reaffirms its identity

    Rossel reaffirms its identity
  • Brussels Museums in a new light

    Brussels Museums in a new light
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About Shake

About Shake

Since 1998, Shake works hard to help its clients build strong brands in an ever-changing reality.

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Today, tap water solutions are multiplying: founta Today, tap water solutions are multiplying: fountains, filtered water, carbonation machines, and reusable bottles are all driving consumers towards the tap. Yet, mineral water remains, by nature, the purest and most natural choice. Spadel was looking for a way to offer consumers access to pure water while minimizing the ecological impact of its packaging. Great ideas often come from co-creation. In close collaboration with all the relevant departments at Spadel, and with the expert guidance of renowned eco-design consultant Fabrice Peltier, the agency led a series of intensive workshops. This in-depth process generated multiple industrial hypotheses and a range of prototypes with reduced environmental impact. Additionally, Shake designed a modular wooden stand for catering and coworking spaces. Since its launch, the Eco Pack keeps winning over more and more consumers. But the real win? In just one year, nearly 2 million 5-liter Eco Packs sold helped Spadel cut 167 tons of plastic. It was also crowned Product of the Year in 2023.
« What drew me to Shake was the bold and vibrant « What drew me to Shake was the bold and vibrant diversity of the portfolio. The emphasis on the human side and team spirit shared on social media also really resonated with me. » Welcome Lynn, the latest member of our creative team!⚡ Quiet by nature but bold in action, Lynn seemed like a perfect match for us. And when she’s not bringing creativity to life, you can find her perfecting her pole dance moves. Her passion for strong personalities and expressions also brings a unique spark to everything she does. We’re thrilled to welcome Lynn to our team and can’t wait to see her flair and skills light up our projects!
Being an official sponsor of the @giroditalia is a Being an official sponsor of the @giroditalia is a golden opportunity to put your brand in the spotlight. Once again this year, @wonderful_italia_official is shifting gears to boost brand awareness and accelerate sales throughout the race. Shake designed a full-throttle activation strategy that makes the most of every possible touchpoint. From on-course product placement to social media campaigns, from contests to in-store POS, flap caddies, on-pack stickers, casting events, and DOOH… every channel is pushing the brand forward. Present at each of the 15 stages of this 108th edition of the legendary race, Wonderful Pistachios was clearly the brand to draft behind this season.
Shake has moved. Still in Uccle, just a bit furthe Shake has moved. Still in Uccle, just a bit further south, in the Calevoet district. A small geographic shift but a big leap in inspiration, into a raw, brutalist-style open space. With a view of dozens of trains passing by each day — our new endless source of ideas. Shall we come pick you up at the station?
Whether it was falling from the sky or served alon Whether it was falling from the sky or served along the way, water was definitely the star of the show at the 20km of Brussels this Sunday, May 25th. Our client @spabelgium, a long-time sponsor of the race, stood out with a vibrant stand that we designed especially for the event, featuring interior and exterior branding, race jerseys, a photo booth and even cupcakes. It’s always a pleasure to see our ideas come to life at such a popular event. Thank you, @spadel_corporate, for your trust over the years and for such projects! And remember, after crossing the finish line, nothing beats good hydration to recover💧
« The most beautiful projects often arise from a « The most beautiful projects often arise from a step into the unknown. » Welcome Ines, the newest member of our team! ⚡️ With years of experience in medical communication and a love for new challenges, Ines was eager to push beyond her comfort zone. Like an Aquarius in the water, she brings a natural flow and innovative spirit to managing projects. We’re thrilled to have her on board and are excited about the unique insights she’ll bring to the agency!
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