Petercam unveils a new graphic identity signed by Shake. Due to these difficult times, the logo puts well to the fore the aspect of protection now so expected from a financial partner. The choice of colour and typography underline the personality of Petercam – a modern company that is close to its clients, yet far from the established classic codes of the profession.
Words that create involvement, it’s still one of the best ways to create a distinctive and impactful tone of communication.
In launching its “French Counter”, Petercam opens its doors to a clientele that’s at ease crossing borders. Shake signed a campaign that gives them another reason for visiting Brussels other than just for pralines…
A well deserved accolade for a campaign in the daily financial press and on radio. A campaign directing to a Website rich in advice and information.
“Investment Horizons”, a magazine containing economic and financial advice from Petercam – a new graphic horizon from Shake.
Clarity and transparency: the golden rules of the financial community according to Petercam.
“Insights” is a blog aimed at sharing the point of view of Petercam experts on new financial developments in the markets.
This new format was chosen to support representatives of the company when meeting potential clients.
Petercam is a major player in fortune management in Belgium. Petercam is probably one of the only private banks to actively communicate with its clients and to take into account their individual aspirations for their investment portfolios.
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