Shake developed a pan-European promotional action for Christmas for Nu Skin’s personal care products. Nu Skin, an American firm innovating in health and beauty products, chose Shake to develop this very special promotion. The action was based on a virtual 3D little village, called « Nu Skin Village », which was built in a website in 15 different languages. This website was designed in-house in HTML 5 using Drupal. Regarding the Advent calendar, Nu Skin provided an exclusive offer on one product until the December 25th. Its promotion was provided by the agency through several waves of large email campaigns that were also relayed on the social networks. The action had a cracking start with results beyond the most optimistic expectations. This project is the result of collaboration for several months and has already emerged in various actions on - and offline.
Founded in 1984, Nu Skin Enterprises, Inc. (NYSE:NUS), is a direct selling company that distributes more than 200 premium-quality anti-aging products in both the personal care and nutritional supplements categories.
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